Apr
12

Yesterday it was finally time to put down the fabric swatches, measuring tape, pencils and paper. It was photoshoot time!  Once again, Tala Bee was able to work with the team at Style Army.  With the winning combination of Lauri Levenfeld’s epic photography and Mary Kinney’s insane styling skills, the results are undoubtedly going to be works of art.

Lauri Levenfeld and Mary Gonsalves Kinney hard at work.

Lauri Levenfeld and Mary Gonsalves Kinney hard at work.

Photoshoots are definitely a fun part of the business.  Exhausting at times, but it is definitely fun to get lost with over a dozen people whizzing around, models, hair, make-up, clothes and accessories.  The task of getting the collection together and making sure each piece is finalized and ready to shoot is done.  Let the fun begin!

The night before the shoot, making sure everything is ready to go.

The night before the shoot, making sure everything is ready to go.

There are so many reasons why I love photoshoots and seeing the final product on live models.  From a technical standpoint, it is gratifying to see all the hard work in getting all the details and fit right.  When the clothes are styled by Mary, you also find new ways that your clothes can be worn or paired together.  It’s almost like shopping with your girlfriend, getting an outsider’s perspective opens your eyes to new styles and looks.  Most importantly, children’s clothing just comes to life when they are actually being worn by kids!  At the end of the shoot, when they want to take home the clothes and keep them, you know your job as a designer has been fulfilled.

Kaiya and Angilee were the stars of the show!

Kaiya and Angilee were the stars of the show!

We will be updating the blog and website with so many more photos.  There is so much to share with everyone and we cannot wait to show you the new collection.

xoxo – Tala B