It’s great to be back, to the show and our customers! With our most recent debut at ENK Children’s Club, we had a great response to the new collections. The response was overwhelming and positive. They loved the look of the new collection, from the fresh silhouettes to the prints, weight, and hand of the new fabrics. We are happy that we went with these new fabrics and were able to introduce them in our Resort 2012 collection.
We sent the fabulous Eileen Corrigan in our stead to represent Tala Bee out in New York. She did a great job and are glad to have her on our team. Here is a picture of our booth, it was small, but eye-catching! Eileen is a multi-talented force as she is also a merchandiser for a new jewelry line, Chloe and Isabel.
The timing of the show was impeccable. As soon as we sent Eileen on her way to New York, baby number two decided he also wanted to make his debut into this world… so we also welcomed Owen into this world on August 4th, 2012!
I’m so excited to introduce you to a new Tala Bee! We’re launching a new logo, new website and new designs in time for Resort 2012 and Spring/Summer 2013. This has been a fun and expedient process, since we basically started in May.
You may be wondering, why bother with a re-brand. I’ve had some major life changes lately – I got married last October, and I’m expecting baby number two any day now! With all that, I felt an urge to bring Tala Bee a fresh, new, and modern perspective. With the creative juices flowing (or pregnancy hormones), I felt Tala Bee needed to mature and expand, so we got the ball rolling!
This was definitely a team effort, especially given the short time frame. We relied on the major talents of many other people and I think the results have been extraordinary. Josh Chen from Chen Design Associates was in charge of the logo and brand identity. The fabulous women of Style Army, Lauri Levenfeld, Heidi Yarger, and Mary Gonsalves Kinney led the way with the photography, website design, and styling.
As for the new collections, be prepared to see some new colors and silhouettes for Resort 2012. We went a little brighter and more colorful, providing a welcome escape from the winter months. The Spring/Summer 2013 collection does not alienate the core Tala Bee customer. We have the same smart, modern designs with the unexpected details that make it special.